like101 Privacy
Policy & Data Rights

In this Privacy Policy, the following terms carry the meanings set out below unless the context requires otherwise:

• "like101", "we", "us", or "our" refers to the Operator of the like101 platform at like101.org and all associated services.
• "Personal Data" means any information that identifies or could reasonably identify a living individual, including name, email address, device identifiers, and financial account details.
• "Player" or "you" means any registered user of the like101 platform.
• "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure, and deletion.
• "KYC" means Know Your Customer — the identity verification process required under like101's international gaming license.
• "PKR Wallet" means the Pakistani Rupee balance account held within your like101 profile.
• "Cookie" means a small data file placed on your device by like101's web platform to support session management, analytics, and personalisation.

like101 collects Personal Data from you in the following categories, depending on how you interact with the platform:

like101 does not knowingly collect sensitive categories of personal data — such as racial origin, religious beliefs, or health information — beyond what is voluntarily disclosed during a responsible gaming or self-exclusion request, where such disclosure is necessary to process the request in your best interest.

like101 uses the Personal Data we collect for the following specific purposes:

• Account Administration: Creating, maintaining, and securing your like101 account, authenticating your identity at login, and ensuring account integrity across sessions.
• KYC & Regulatory Compliance: Verifying your identity, age (21+ requirement), and source of funds in accordance with like101's international gaming license obligations and applicable anti-money laundering frameworks.
• Payment Processing: Facilitating PKR deposits via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, processing USDT transactions, and managing withdrawals to your registered payment instruments.
• Platform Operation: Delivering casino games, cricket betting markets, Andar Bahar, Dragon & Tiger, and slot services; recording game outcomes; and maintaining accurate PKR Wallet balances.
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent transactions, bonus abuse, money laundering, and other prohibited conduct as defined in the like101 Terms & Conditions.
• Responsible Gaming: Monitoring gameplay patterns to identify at-risk behaviour, applying deposit limits and self-exclusion settings, and delivering responsible gaming communications where required.
• Customer Support: Responding to live chat enquiries, resolving disputes, processing complaints, and maintaining records of support interactions.
• Marketing Communications: Sending promotional offers, reload bonuses, and platform news via email or SMS — only where you have provided explicit consent and only via channels you have not opted out of.
• Platform Improvement: Analysing usage data and gameplay trends to improve the like101 user interface, game selection, and overall platform performance for Pakistani players.

like101 processes your Personal Data on one or more of the following legal bases, depending on the nature of the processing activity:

• Contractual Necessity: Processing required to perform the contract between you and like101 — specifically, to operate your account, process wagers, and facilitate deposits and withdrawals in PKR.
• Legal Obligation: Processing required to comply with like101's obligations under its international gaming license, including KYC verification, anti-money laundering checks, and responsible gaming requirements.
• Legitimate Interests: Processing necessary for like101's legitimate interests in fraud prevention, platform security, abuse detection, and platform performance analytics, provided those interests are not overridden by your fundamental rights and freedoms.
• Consent: For direct marketing communications and for the use of non-essential cookies. Consent is always freely given, specific, informed, and revocable. You may withdraw consent at any time via account settings or by contacting support.

like101 does not sell your Personal Data. We may share your data with the following categories of third parties, strictly on a need-to-know basis and subject to appropriate data protection safeguards:

• Payment Service Providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT processing partners receive the minimum financial data necessary to process your deposit or withdrawal transaction.
• KYC & Identity Verification Partners: Licensed third-party identity verification providers used to fulfil KYC obligations. These providers operate under strict confidentiality agreements and process data solely for verification purposes.
• Game Content Providers: Licensed game studios and live casino providers that supply content to like101 may receive anonymised session identifiers required to deliver the game. They do not receive your full identity or financial data.
• Fraud & AML Screening Services: Third-party risk and compliance platforms used to screen transactions and player profiles against watchlists and fraud indicators as required by like101's licensing obligations.
• Regulatory & Law Enforcement Authorities: like101 will disclose Personal Data to regulatory bodies, gaming authorities, or law enforcement agencies where required by a valid legal obligation, court order, or regulatory direction. like101 will notify you of such disclosure where legally permitted to do so.
• IT Infrastructure Providers: Hosting, cloud storage, and security service providers that process data on behalf of like101 under binding data processing agreements. These providers act solely under like101's instructions.

All third-party data processors engaged by like101 are contractually bound to process your data only as directed by like101, to maintain appropriate security standards, and not to use your Personal Data for their own independent purposes.

like101 uses cookies and similar tracking technologies to operate and improve the platform. The categories of cookies used on like101 are as follows:

You may manage or withdraw your consent to non-essential cookies at any time via the cookie settings panel accessible from the footer of the like101 platform. Please note that disabling strictly necessary cookies will impair your ability to log in and use the like101 platform.

like101 does not use third-party advertising network cookies or cross-site tracking technologies that share your data with external advertising platforms.

like101 retains Personal Data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory, or licensing obligations. The following retention periods apply:

Upon expiry of the applicable retention period, like101 will securely delete or irreversibly anonymise your Personal Data. Where legal holds or ongoing regulatory investigations require extended retention, like101 will retain the relevant data until the hold is lifted.

As a like101 player, you hold the following rights in respect of your Personal Data. like101 will respond to all verified data subject requests within 30 calendar days of receipt:

• Right of Access: You may request a copy of the Personal Data like101 holds about you, along with information about how it is being processed.
• Right to Rectification: You may request correction of any inaccurate or incomplete Personal Data held on your like101 account.
• Right to Erasure: You may request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to like101's regulatory retention obligations which may require us to retain certain data regardless of an erasure request.
• Right to Restrict Processing: You may request that like101 temporarily suspend processing of your data in certain circumstances, for example where you contest the accuracy of the data.
• Right to Data Portability: Where processing is carried out by automated means on the basis of your consent or contractual necessity, you may request your Personal Data in a structured, machine-readable format.
• Right to Object: You may object to processing of your Personal Data carried out on the basis of like101's legitimate interests. like101 will cease such processing unless compelling legitimate grounds override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact the like101 support team via live chat or email. like101 may request proof of identity before processing a data subject request to protect against unauthorised access to another person's data.

If you are a parent or guardian and believe that a minor has registered a like101 account or provided Personal Data to like101, please contact us immediately via the support team. like101 will investigate the matter and take appropriate action without delay.

Age verification is conducted at both the registration stage and the first withdrawal stage on like101. Providing false date-of-birth information to circumvent the 21+ requirement constitutes a material breach of the like101 Terms & Conditions.

like101 implements a layered security architecture to protect your Personal Data from unauthorised access, disclosure, alteration, or destruction. Our technical and organisational security measures include:

• TLS 1.3 Encryption: All data in transit between your browser or app and like101 servers is encrypted using Transport Layer Security version 1.3 as a minimum standard.
• AES-256 Encryption at Rest: Sensitive data fields including passwords (hashed with bcrypt), KYC documents, and financial account references are encrypted at rest on like101 infrastructure.
• Multi-Factor Authentication: like101 supports and strongly encourages two-factor authentication (2FA) for all player accounts to reduce unauthorised access risk.
• Access Controls: Internal access to player Personal Data is restricted on a strict need-to-know basis. All internal access events are logged and auditable.
• Regular Security Audits: like101's platform undergoes periodic independent security assessments and penetration testing by qualified third-party security professionals.
• Data Breach Response: like101 maintains a formal data breach response procedure. In the event of a breach that poses a risk to your rights and freedoms, like101 will notify affected players and relevant regulatory authorities within the timeframes required by applicable law.

Despite these measures, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your like101 account credentials and for ensuring that your device is protected by up-to-date security software.

The like101 platform integrates with a number of licensed third-party service providers to deliver core functionality. These include live casino game studios, RNG-certified slot providers, payment processing networks (including JazzCash and EasyPaisa APIs), and identity verification systems.

Each third-party provider integrated into like101 is subject to contractual data processing terms that restrict their use of your Personal Data to the specific function they perform for like101. like101 conducts due diligence on all third-party providers to ensure they maintain appropriate data protection standards prior to integration.

like101 is not responsible for the independent privacy practices of any third-party service to which you voluntarily navigate outside the like101 platform. This Privacy Policy applies exclusively to data processed by or on behalf of like101.

like101 operates under an international gaming license and may process or store Personal Data on servers located outside of Pakistan. Where Personal Data is transferred to a country that does not provide an equivalent level of data protection to the jurisdiction of like101's licensing authority, like101 will ensure appropriate safeguards are in place prior to transfer.

Appropriate safeguards used by like101 for international transfers may include standard contractual clauses, binding corporate rules, or transfers to jurisdictions with recognised adequacy decisions. Details of the specific safeguards applicable to a particular transfer may be requested from the like101 support team.

like101 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our licensing obligations. Where changes are material — meaning they significantly affect how we process your Personal Data or the rights available to you — like101 will provide advance notice via email to your registered address or via a prominent notice on the platform at least 14 days before the changes take effect.

Your continued use of the like101 platform after the effective date of any updated Privacy Policy constitutes your acknowledgement of and agreement to the revised terms. The current version of this Privacy Policy is always accessible from the footer of the like101 platform. The Effective Date at the top of this page indicates when the current version came into force.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way like101 processes your Personal Data, please contact us through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week, directly on the like101 platform — the fastest channel for privacy-related queries.
• Email: [email protected] — plain text display, not a clickable link.

like101 will acknowledge all privacy-related written communications within 72 hours and provide a substantive response within 30 calendar days. For complex data subject requests, we will notify you if additional time is required beyond the 30-day window, up to a maximum of 60 days in total.

If you are not satisfied with like101's response to your privacy complaint, you have the right to escalate your complaint to the relevant data protection supervisory authority or the dispute resolution body designated by like101's gaming license authority.